Times Square Kiss Project
Honoring the couples of our Greatest Generation on the anniversary of their Greatest Day
Click here to watch the Spirit of '45 Day video that honors the couples of WWII that Walgreens shows on the jumbo screens of its Times Square store throughout the day on August 14 each year.
Each year Spirit of '45 invites families to submit photos of Greatest Generation couples so they can be included in the video mosaic of the famous Kiss photograph that Walgreens displays on the jumbo screens of its Times Square store throughout the day on August 14 - the anniversary of the day spontaneous celebrations broke out across America at the news learned that World War II had ended.
Loni Anderson and Bob Flick at Spirit of '45 event in 2010. (R) Loni's parents, Andy and Maxine Anderson, were married on November 11, 1943 in Memphis, TN where Andy was being trained to be a Naval in-flight radio operator. More...
Loni Anderson has been helping keep the Spirit of '45 alive since 2010 and is now the national spokeswoman for the Times Square Kiss Project. She and her husband, Bob Flick (an original member of The Brothers Four), will be in New York for this year's Spirit of '45 Day in Times Square and will help lay the traditional Tribute wreath at the East Coast WWII Memorial in Battery Park on August 14.
"The Spirit of '45 Times Square Kiss Project honors all of the amazing men and women of the WWII generation who came together to ensure a better future for their children and their children's children. My parents fell in love and were married while my father was served in the Navy during the war. I encourage everyone to submit your family's 1940's wedding photo. Together we are building a tribute to the women and families of the greatest generation. Thank you!"
Video of Times Square Kiss video at Night
Walgreens has been in Times Square since the 1920's. The Walgreens logo appears over the shoulder of the kissing sailor in the iconic photograph that was taken by Navy journalist Victor Jorgensen that was published in the New York Times on August 15, 1945, that is the official symbol of national Spirit of '45 Day.
The Times Square Kiss video now includes thousands of photos of WWII couples that have been submitted from families all over the country and displayed throughout the day on the anniversary of August 14, 1945 - the day spontaneous celebrations broke out across America at the news that most destructive war in history was over - it was the Greatest Generation's Greatest Day!
Send your photos to Couples@Spiritof45.org
- Photos of couples faces are preferable to full body photos, but both are acceptable.
- Please scan your photo at 300 dpi (dots per inch) or better
- Your photo should be sent as an email attachment, labeled with the couple's names, e.g. JohnandMarySmith
- Be sure to include the couples home town and state
- Email your photo as a full file - close to 1 megabyte (MB) - not as an attachment that is "reduced for quicker sending."
- Submit your photo by Friday, July 15, 2016 for inclusion in the 2016 version of the Times Square Kiss video mosaic.
Note: It is best to scan an “8×10” photo if possible, as photos that are any smaller will be grainy when scanned.
Click here for stories of August 14, 1945
Spirit of '45 70th Anniversary Commemorative Weekend
begins with a mass "Kiss in" in New York's Times Square
The Spirit of '45 70th Anniversary Commemoration Weekend kicked off with a press announcement in Times Square at noon on Friday, August 14, followed by a mass re-enactment of the famous kiss that became the symbol of hope, love and freedom around the world - and the Spirit of '45!
Hundreds of couples gathered for the public "Kiss in" organized by the Times Square Alliance in front of the 25ft Seward Johnson sculpture depicting the image of the most famous embrace of the 20th century. Parallel kick off announcements were be made simultaneously in front of the monumental "Kiss" sculptures in Sarasota, FL and in San Diego, CA, and in front of the Battleship Iowa in San Pedro, CA.
Couples kiss in Times Square (China News)
Couples Reenact famous Kiss in Times Square (Wall Street Journal video)
Couples gather to mark 70th anniversary of the end of WWII (Times Picayun)
ABC Eyewitness News coverage
Boston Globe coverage
WWII Navy veterans Ray and Ellie Williams of Blairsville, GA, celebrated their 70th wedding anniversary on August 15, represented the men and women of America's "Greatest Generation" at the Times Square kick off event. More about Ray and Ellie
WWII vets Ray and Ellie Williams posed for photos under Walgreens giant screens as the 2015 edition of the annual "WWII Couples" video featuring their wedding photo played overhead. They were joined by Walgreen employees who handed out gift bags to the crowd and posted for photos with "National Athem Girl" Janine Strange, Dani Masterson (Bugles Across America), Ray and Ellie, Gotta Swing Dancers Theresa Werner and James MartinPaula Stoeke (Seward Johnson Atlelier), Donna Herbst (Atria Senior Living), and Val Pfundstein (Cradle of Aviation).
On Sunday, August 16, the Williams laid a wreath at the East Coast World War II Memorial in Battery Park in Lower Manhattan to honor FDR and the 16 million Americans who served in the war, as buglers sound "Taps" to conclude the Weekend and signal the beginning of the cross country Tribute that ended in Hawaii later that day.
The August 14, 2014 press event in Times Square attracted by international media interest, and was covered by Newsday, the Wall Street Journal and other leading news outlets. More...
Countdown to Spirit of '45 WWII 70th Anniversary Commemoration announced in Times Square
On August 14, 2014, WWII veterans gathered under the Walgreens sign to announce the beginning of the countdown to a 70th Anniversary Commemoration Weekend that the Spirit of '45 Day coalition organized in 2015.
WWII veteran Sydnor Thompson and his wife, Harriette, of Charlotte, NC, re-enacted the famous "kiss seen 'round the world" during at the press event held in Times Square on August 14, 2014 to officially announce the beginning of the countdown to the 70th anniversary of the end of World War II. More...
Click here to see more photos of the 2014 media event.
Click here to read August 14, 2014 media release announcing the beginning of the countdown to the 70th Anniversary of the end of World War II that will be celebrated on the weekend of August 14 - 16, 2015.
Spirit of '45 WWII 70th Anniversary Commemoration Weekend
Spirit of '45 national spokespersons Jerry Yellin and Gloria Bullard re-enact the Times Square Kiss
Walgreens introduces video salute to the Greatest Generation
During the 2012 press conference held in front of the Walgreens Time Square store, Jerry Telson, District Manager for New York City operations, received a Spirit of '45 National Leaders Medal in recognition of his company's support for the observance of National Spirit of '45 Day.
The medal was presented by National Spirit of '45 Day spokesman Dr. Roscoe Brown, and Joy Beebe, a British WWII war bride from Salem, OR, whose wedding photos was included among the hundreds in the "Kiss" mosaic.
Following the press conference, Walgreen's management and staff invited the group to a "wrap party" to enjoy some refreshments and pose for photos with the Kiss mosaic.
"What a day!" said Frank Caldwell, who served in the Pacific. "This is like a dream come true -- celebrating the day we learned we could all go home-- and in Times Square!"
Click here for more photos (courtesy of David Steele)
Prior to the press conference, the group assembled in front of a life sized edition of artist Seward Johnson's famous sculpture depicting the "Kiss" that was placed in Time Square's Duffy Plaza by the Sculpture Foundation to commemorate the Day.
Joy Beebe and her daughter, Barbara, in Times Square with photos of Joy's husband Carl during the August 14, 2012 event hosted by Walgreens.