Times Square Kiss Project
A giant animated mosaic of wedding photos of the Greatest Generation is displayed on the jumbo video screens of Walgreens Times Square store at 42nd and Broadway each year on the anniversary of the famous Kiss on August 14 (Click on the image to see the video)
Walgreens helps establish an annual Spirit of '45 Day tradition
Each year on Valentine's Day, the Spirit of '45 coalition announces an ongoing national campaign to collect photos of Greatest Generation couples so they can be included in a giant video mosaic of the famous Times Square Kiss.
The video, which now includes photos submitted from families all over the country, is displayed throughout the day on the jumbo screens of the Walgreens store at the corner of 42nd Street and Broadway in Times Square on the anniversary of August 14, 1945 - the day spontaneous celebrations broke out at the news that World War II was over.
Walgreens management originated the idea of having the "Kiss" video play throughout the day on the screens of its Times Square store in 2012. Walgreens has been in Times Square since the 1920's. The Walgreens logo appears over the shoulder of the kissing sailor in the iconic photograph that was taken by Navy journalist Victor Jorgensen that was published in the New York Times on August 15, 1945, and is the official symbol of national Spirit of '45 Day.
Read the article. Watch the video.
Linda Laurie and the manager of Walgreens store in Poway, CA with Union Tribune front page
In 2015, A Place for Mom joins the campaign to help collect the wedding photos of America's greatest generation by promoting the Times Square Kiss project to the thousands of senior living communities and families that it serves.
Send your photos to Couples@Spiritof45.org
Remember to follow these instructions:
Photos of couples faces are preferable to full body photos, but both are acceptable.
Please scan your photo at 300 dpi (dots per inch) or better
Your photo should be sent as an email attachment, labeled with the couple's names, e.g. JohnandMarySmith
Be sure to include the couples home town and state
Email your photo as a full file - close to 1 megabyte (MB) - not as an attachment that is "reduced for quicker sending."
Submit your photo by Friday, July 15, 2016 for inclusion in the 2016 version of the Times Square Kiss video mosaic.
Note: It is best to scan an “8×10” photo if possible, as photos that are any smaller will be grainy when scanned.
American Society on Aging urges care givers and senior communities to keep the Spirit of the couples of WWII alive in America.
In 2012, Caremore and U-Haul International co-sponsored a national tour of the "Kiss statue" that traveled more than 30,000 miles in 5 weeks visiting senior living communities, VA hospitals and other locations in more than 30 states to help promote Spirit of '45 Day and the Times Square Kiss Project.
Making a Memory Book for a Greatest Generation couple
Shutterfly and the Alzheimer's Association form partnership to promote memory books
Spirit of '45 70th Anniversary Commemorative Weekend
begins with a mass "Kiss in" in New York's Times Square
The Spirit of '45 70th Anniversary Commemoration Weekend kicked off with a press announcement in Times Square at noon on Friday, August 14, followed by a mass re-enactment of the famous kiss that became the symbol of hope, love and freedom around the world - and the Spirit of '45!
Couples kiss in Times Square (China News)
Couples Reenact famous Kiss in Times Square (Wall Street Journal video)
Couples gather to mark 70th anniversary of the end of WWII (Times Picayun)
ABC Eyewitness News coverage
Boston Globe coverage
WWII Navy veterans Ray and Ellie Williams of Blairsville, GA, celebrated their 70th wedding anniversary on August 15, represented the men and women of America's "Greatest Generation" at the Times Square kick off event.
Ray served aboard USS Cowpens, CVL-25, a light aircraft carrier that earned 12 battle stars during WWII. The "Mighty Moo" was the first American carrier to enter Tokyo Harbor and its crew were the first to set foot on the Japanese mainland. Ellie served as a WAVE during the war, receiving her basic training at Hunter College, NYC.
Before the press conference, the Williams posed for photos under Walgreens giant screens as the 2015 edition of the annual "WWII Couples" video featuring their wedding photo played overhead. They were joined by Walgreen employees who handed out gift bags to the crowd and posted for photos with "National Athem Girl" Janine Strange, Dani Masterson (Bugles Across America), Ray and Ellie, Gotta Swing Dancers Theresa Werner and James MartinPaula Stoeke (Seward Johnson Atlelier), Donna Herbst (Atria Senior Living), and Val Pfundstein (Cradle of Aviation).
The video mosaic is made up of more than a thousand photographs of couples like Ray and Ellie who married during the '40's and is displayed on Walgreens jumbo screens throughout the day on August 14 as a congratulatory message to the Greatest Generation on the anniversary of their greatest day.
Kick off announcements will be made simultaneously in front of the monumental "Kiss" sculptures in at noon in Sarasota, FL and in San Diego, CA at 9 a.m. PST, and at 2:00 p.m. at the Battleship Iowa in San Pedro, CA.
On Sunday, August 16, the Williams laid a wreath at the East Coast World War II Memorial in Battery Park in Lower Manhattan to honor FDR and the 16 million Americans who served in the war, as buglers sound "Taps" to conclude the Weekend and signal the beginning of the cross country Tribute that ended in Hawaii later that day.
Click here for stories of August 14, 1945
2014 kick off in Times Square
On August 14, 2014, a group of WWII veterans gathered under the Walgreens sign to announce the countdown to a 70th Anniversary Commemoration in 2015.
WWII veteran Sydnor Thompson and his wife, Harriette, of Charlotte, NC, re-enacted the famous "kiss seen 'round the world" during at the press event held in Times Square on August 14, 2014 to officially announce the beginning of the countdown to the 70th anniversary of the end of World War II.More...
The August 14, 2014 press event in Times Square attracted by international media interest, and was covered by Newsday, the Wall Street Journal and other leading news outlets. More...
Click here to see more photos of the 2014 media event.
Click here to read August 14, 2014 media release announcing the beginning of the countdown to the 70th Anniversary of the end of World War II that will be celebrated on the weekend of August 14 - 16, 2015. Additional events and activities arssse being planned throughout the year.
2013 Media Event in Times Square
Spirit of '45 national spokespersons Jerry Yellin and Gloria Bullard re-enact the Times Square Kiss
2012 Media Event in Times Square
During the 2012 press conference held in front of the Walgreens Time Square store, Jerry Telson, District Manager for New York City operations, received a Spirit of '45 National Leaders Medal in recognition of his company's support for the observance of National Spirit of '45 Day.
The medal was presented by National Spirit of '45 Day spokesman Dr. Roscoe Brown, and Joy Beebe, a British WWII war bride from Salem, OR, whose wedding photos was included among the hundreds in the "Kiss" mosaic. Ms. Beebe also participated in the "Wall of Honor" ceremony in Washington, D.C. which included her husband's photo. She and her daughters, Barbara and Vivian have been instrumental in helping the WWII War Brides Association play a leading role in publicizing the WWII Couples project.
Following the press conference, Walgreen's management and staff invited the group to a "wrap party" to enjoy some refreshments and pose for photos with the Kiss mosaic.
"What a day!" said Frank Caldwell, who served in the Pacific. "This is like a dream come true -- celebrating the day we learned we could all go home-- and in Times Square!"
Prior to the press conference, the group assembled in front of a life sized edition of artist Seward Johnson's famous sculpture depicting the "Kiss" that was placed in Time Square's Duffy Plaza by the Sculpture Foundation to commemorate the Day.
Joy Beebe and her daughter, Barbara, in Times Square with photos of Joy's husband Carl during the August 14, 2012 event hosted by Walgreens.